Nobody says "let me tell you about this perfectly adequate experience I had last night. The strategic, operational differentiator is what gives customers something to tell a story about. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations.
Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth #ad - Combining compelling stories, and practical how-to, inspirational examples, Talk Triggers is the first indispensable book about word of mouth. Talk triggers not only dares the reader to differentiate, it includes the precise formula for doing it. It's a book that will create conversation about the power of conversation.
Every human on earth relies on word of mouth to make buying decisions.
Hug Your Haters: How to Embrace Complaints and Keep Your CustomersPortfolio #ad - Offstage haters don’t care if anyone else finds out, as long as they get answers. Portfolio. Hug your haters shows exactly how to deal with both groups, drawing on meticulously researched case studies from businesses of all types and sizes from around the world. Critics “haters” can now express their displeasure faster and more publicly than ever.
These people are often disappointed by a substandard interaction via traditional channels, so they turn to indirect venues, such as social media, online review sites, and discussion boards. The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints.
Hug Your Haters: How to Embrace Complaints and Keep Your Customers #ad - They complain via legacy channels where the likelihood of a response is highest—phone, e-mail, and company websites. It includes specific playbooks and formulas as well as a fold-out poster of “the Hatrix, ” which summarizes the best strategies for different situations. Baer’s insights and tactics will teach you how to embrace complaints, put haters to work for you, and turn bad news into good outcomes.
This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences. Onstage haters. Haters are not your problem. Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree.
Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 DaysPortfolio #ad - This book is required reading for business owners, increased profits, and managers - as well as sales and marketing teams, account managers, and customer service representatives looking for easy to implement action steps that result in lasting change, CEOs, and lifelong customer retention. In never lose a customer again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line.
His approach to creating remarkable customer experiences requires minimal financial investment and will be fun for owners, employees, and teams to implement. In the "adopt" stage, customers should be welcomed to the highest tier of tribal membership with both public and private recognitions. For instance, sephora's vib rogue member welcome gift provides a metallic membership card private recognition and a members-only shade of lipstick for public display.
Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days #ad - He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. While new customers experience joy, these feelings quickly shift to fear, euphoria, doubt, and excitement, and uncertainty as buyer's remorse sets in. If you can understand and anticipate the customers' emotions, phone, mail, you can apply a myriad of tools and techniques -- in-person, email, video, and presents -- to cement a long and valuable relationship.
Coleman's system is presented through research and case studies showing how best-in-class companies create remarkable customer experiences at each step in the customer lifecycle. In the final stage, "advocate, " loyal customers and raving fans are primed to provide powerful referrals. Drawing on nearly two decades of consulting and keynoting, Coleman provides strategies and systems to increase customer loyalty.
Marketing Rebellion: The Most Human Company WinsPublisher Services #ad - Are you ready? Portfolio. Marketing rebellion will teach you: •How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.
Marketing Rebellion: The Most Human Company Wins #ad - Actionable steps to provide an immediate course-correction for businesses of any size. Why customer loyalty is dying and what you need to do about it right now. How to help your best customers do the marketing for you. Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth.
Why businesses must be built on human impressions instead of advertising impressions. The five constant human truths at the heart of successful marketing strategy. The marketing Rebellion is knocking at your door.
Youtility: Why Smart Marketing Is about Help Not HypePortfolio #ad - If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
Portfolio Hardcover. I swear, this is the next big thing. Chris brogan, owner magazine The difference between helping and selling is just two letters, but those two letters make all the difference. What if - faced with more competition than ever before - you stopped trying to be amazing, and just started being useful? Jay Baer's Youtility offers a new business approach that cuts through the clutter: marketing that is truly, inherently useful.
Youtility: Why Smart Marketing Is about Help Not Hype #ad - Jim barry, top 25 social media books for academia" If you haven't bought Jay Baer's book "Youtility, " stop what you're doing and do that. The new york times best seller, and #1 amazon best seller"Jay Baer's Youtility is arguably the greatest contribution to the field of social media marketing since 2012.
Dr. See why jay baer's youtility framework is now a standard part of the marketing framework in many of the world's leading companies, powers the marketing approach of thousands of small businesses, and is part of the curriculum of dozens of college and university business schools. Portfolio.
Find Your Yellow Tux: How to Be Successful by Standing OutLioncrest Publishing #ad - Using examples from his life and the lives of his heroes - P. Stop standing still. T. Start standing out. Whether in school, or corporate offices, factories, people are in a mad rush to the middle, going about their business and fitting in. To stand out, take whatever you think is normal, and do the exact opposite.
In find your yellow tux, jesse cole, in-demand speaker and baseball ringleader, shares how you can achieve amazing things by doing the unexpected. The problem is, while you may feel as if you're doing your own thing, you're not--you're doing what's expected of you. Barnum, and mlb owner bill veeck - cole shows how to reinvigorate your goals, reignite your passions, Walt Disney, and excel in business and beyond.
Find Your Yellow Tux: How to Be Successful by Standing Out #ad - The time to break the mold is now - with Find Your Yellow Tux, you'll discover how to find joy and success in everything you do. Portfolio. Portfolio Hardcover.
Exactly What to Say: For Real Estate AgentsBox of Tricks Publishing #ad - Counterintuitively, doubt, this has led to more confusion, and frustration in their real estate journey. Therein the opportunity lies. In exactly what to say for Real Estate Agents, Phil M. The modern consumer is more educated and has more choices than ever before. The real estate industry desperately needs new tools and ideas to stay relevant to the modern consumer.
If you are open-minded to a better way of selling, this book is for you. Imagine what it is going to feel like knowing exactly what to say when it matters the most. Portfolio. Jones, chris smith, and jimmy mackin provide 30 Magic Words to help with the most common, critical, and difficult conversations real estate agents have today.
Exactly What to Say: For Real Estate Agents #ad - . Portfolio Hardcover.
Building a StoryBrand: Clarify Your Message So Customers Will ListenHarperCollins Leadership #ad - Building a storybrand does this by teaching listeners the seven universal story points all humans respond to, brochures, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, and social media. Whether you are the marketing director of a multibillion-dollar company, a politician running for office, what you do, Building a StoryBrand will forever transform the way you talk about who you are, or the lead singer of a rock band, the owner of a small business, and the unique value you bring to your customers.
X portfolio. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. New york times best-selling author donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
Building a StoryBrand: Clarify Your Message So Customers Will Listen #ad - Donald miller's storybrand process is a proven solution to the struggle business leaders face when talking about their businesses. Portfolio Hardcover.
This Is Marketing: You Can't Be Seen Until You Learn to SeePortfolio #ad - Portfolio Hardcover. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Now, accessible, godin offers the core of his marketing wisdom in one compact, for the first time, timeless package. This is marketing shows you how to do work you're proud of, a small business owner, whether you're a tech startup founder, or part of a large corporation.
Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market. The art of positioning--deciding not only who it's for, but who it's not for. Why the best way to achieve your goals is to help others become who they want to be.
This Is Marketing: You Can't Be Seen Until You Learn to See #ad - Why the old approaches to advertising and branding no longer work. The surprising role of tension in any decision to buy or not. How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
This book shows you the way. 1 wall street journal bestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into ProfitsHarperCollins Leadership #ad - Based on donald miller’s bestselling book building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social media success for every brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results.
Portfolio. Portfolio Hardcover. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:STORYHOWAUDIENCEREACHEXCELLENCESocial Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content.
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Free to Focus: A Total Productivity System to Achieve More by Doing LessBaker Books #ad - In his latest book, Free to Focus, you'll discover how to. Redefine your work so it works for youfilter your tasks and commitmentsCut out the nonessentialsEliminate interruptions and distractionsSet boundaries that protect your focus and drive resultsLeverage your time and energy for maximum productivityBuild momentum for a lifetime of successIn Free to Focus, you'll learn the 3-step system to achieve more while doing less.
Proven by over 25, 000 professionals, this system helps overwhelmed leaders achieve what matters most so they can succeed at both work and life. Portfolio. Most think productivity is just about getting more done at a faster speed. Work is invading their personal life. The common understanding of productivity has failed these professionals.
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